As a functional medicine practitioner, you know that your patients have a lot of questions about your methods, their health conditions, and more. Educating them is an important step in turning the person who is in the inquiry phase into a patient. This is one of the reasons that so many practitioners offer discovery calls in order to answer some of the preliminary questions a patient has.
Writing blog posts is a great way to answer your patient’s questions. Here are the top reasons you should consider writing blogs for your functional medicine website.
Blogs Provide Newsletter Content
One of the best ways to keep up with potential patients is to send them a bi-monthly or monthly newsletter. If you are adding 1-2 blogs per month, your newsletter can feature your latest blog content. It’s a great way to promote your latest content and remind existing patients and potential patients that you exist.
Blogs can establish your expertise by showcasing your knowledge on various health topics relevant to functional medicine. When you consistently provide well-researched, informative content, it builds trust and positions you as a thought leader in your field. This credibility can help attract new patients who are looking for a knowledgeable and reliable healthcare provider.
A Blog Can Be Used As a Resource Guide
Direct your existing and potential patients to the blog section of your website to look for the information you’ve written. A few ways to direct them to the blog would be to:
- Put up promotions in your lobby or exam rooms. If you are an office that is offering in-person appointments, you can put up information regarding your blog and encourage them to check it out.
- Email resources after a consultation. Once your patient leaves the consultation, you can have someone on your team email them a list of specific resources that would be relevant to their health journey.
- Send out a newsletter. As mentioned above, sending out a newsletter is a good way to share your recent blogs. But, you can also use your newsletter to group together resources on a specific topic.
These are a few ways you can use your blogs as a resource guide for your patients.
Follow Up Discovery Calls With Blog Content
Once you get off the phone or out of a consult with a potential patient, send them more information from your blog. This will help them learn more about your approach and potentially answer questions that you didn’t get to during your consultation. Oftentimes, potential patients need to self-educate before they go down the path of functional medicine.
Engaging patients in functional medicine is crucial for their overall success and adherence to treatment plans. By actively involving them in their own health journey, you can foster a sense of ownership and motivation to follow through with lifestyle and dietary changes. Moreover, patient engagement leads to better communication, more personalized care, and, ultimately, more effective outcomes in managing chronic conditions.
Blogs Can Bring Local Search Traffic
While blogs can be shown to people who live anywhere, you can also bring local search traffic to your site through your blog content. The best way to do this is to put your location information on your blog. When someone in your area is looking for an answer to their question, if you have an article that will answer it, Google can send it to your site. That’s why it is important that all content on your website has an easy-to-find call to action.
Additionally, you can optimize your blog content for local SEO by including local keywords throughout your posts. Mentioning your city, neighborhood, or nearby landmarks can help search engines associate your content with local searches. Creating blog posts about local events, partnerships, or health concerns can also attract more local readers to your site.
Frequently Asked Questions
Thinking about writing blogs for your functional medicine website? Here are some reasons why you should and how it will help your business!
Why should I start a blog for my functional medicine website?
A blog helps establish your expertise and provides valuable information to your patients. It can improve your website’s SEO, leading to increased visibility and attracting more local search traffic.
How often should I update my blog?
Consistency is key. Aim to post new content at least once a week to keep your audience engaged and improve your site’s search engine ranking.
What topics should I cover in my blog?
Focus on topics that address common questions and concerns your patients have. This could include health tips, treatment options, patient success stories, and the latest research in functional medicine.
How can I ensure my blog reaches my target audience?
Promote your blog through newsletters, social media, and in-office materials. Use SEO best practices, such as including local keywords, to make it easier for local patients to find your content.
Contact us Today to Increase The Traffic To Your Blog
Have you written blogs, but they aren’t getting many views? Get in touch with the team here at Functional Medicine SEO today. We’ll be happy to take over the SEO on your site. We can update your blog content and add in the missing pieces that could be keeping your post from showing up in search results.
Fill out our free strategy session form here, and we’ll respond within 24-48 hours. We can’t wait to speak with you!
