Are you getting the most out of your medical spa’s website? If you own a med spa business, our team at Functional Medicine SEO is a trusted SEO company that offers search engine optimization, Google Business profile management, and Google Ads marketing services that can help drive website traffic to your site. Contact us today to find out how our local SEO services for your med spa can help your new patient acquisition and improve your online visibility.
Does Your Website Need a Makeover?
Our team can help make a few changes to your website so that it will convert better or build you an entirely new site if needed. It’s not necessary to have a WordPress site or a new site for our services to be effective. However, sometimes, when a website is old and outdated, it can negatively affect your SEO, decreasing website traffic. One of our experts will review your medical spa site and give our professional opinion.
We will work with you every step of the way to make sure your website is exactly how you want it. We are confident you will be satisfied with our medical spa SEO services. Here’s how we can attract new patients to your webpage:
- Local pages for local search results
- Keyword research using industry-specific and relevant keywords
- On-page SEO and optimization
- Local directory submissions
- And more…
With your patient load, you don’t have the time to make sure your website is up to date. Leave that to us. Our team creates a unique SEO strategy based on your business and its needs.
We Help Med Spa Owners
We understand that the main goal of your medispa is to provide a therapeutic, relaxing experience for your clients, offering a wide variety of med spa services such as lasers, injections, and in-depth facial treatments. We can help people find you more easily by boosting your search engine rankings on the major search engines. Our main purpose is to increase the number of visits you get to your website. We will use our proven SEO strategy to help you rank for med spa–related searches.
Our SEO strategies include:
- Writing new page content: This is typically in the form of areas served pages; however, we can update old content or write about the new services you offer. Many of our med spa clients bring in new equipment or offer new treatments as things become available in the medical spa industry. In that case, they need page content that reflects what they offer.
- Optimizing existing page content: We will compare a page on your website to the top-ranking pages across the web and identify which keywords are missing. Our expert copywriters will add those keywords to your existing content and submit the updated page to Google so it will rank your page for those search terms.
- Backlinking to your website: Our team uses a combination of link-building strategies to help your website rank. A backlink strategy is when another site links to your website. Google looks at backlinks like they are votes for your site. We will write guest posts every month, publish blogs, build citations, and submit them to local directories.
- Internal linking: An internal link is when you link to another page on your website. The more internal links you have on your site, the easier it is for Google to understand the relation each page has to each other. We will spend time looking for relevant ways to link to the other pages on your website.
- Clean up outdated SEO tactics: We know that many of our clients have used SEO companies in the past. Since SEO marketing for medical spas and other businesses is ever-changing, we will do a full audit of the site and identify things we can do to clean up outdated tactics. We also do this for the clients that have been with us for more than a year. Even our strategies become outdated over time, so we must make updates.
- Google Business Profile optimization: Your Google Business Profile listing is like a second website and has the ability to rank for key terms your patients are looking for. Our SEO experts spend time each month on your listing. We will make one to four posts on the listing per month to link back to pages on your website. Also, we’ll keep an eye on the listing and alert you to any changes that Google has made to the listing and revert those changes if they are not accurate.
- Conversion tracking: Figuring out where your patients are coming from is no easy task. We put codes on your forms that will track when someone contacts you or books through your website. Also, we put call tracking on the site to show you when someone calls from your website. These tracking services will help you have an easier time understanding how your patients are finding you. You’ll get a report dashboard link that will give you a real-time look at the website traffic coming to your website, Ads traffic, Google Business Profile traffic, and other information to help you see the progress you’re making.
These are just a few of the things we do as part of our digital marketing and SEO work each month. If you’re looking for a reliable med spa SEO company, our team has a 20-page process doc that we go through for every medspa and business we work with. Each month, we spend around ten hours working on these tasks to help you grow.
Frequently Asked Questions
Q: What is included in med spa SEO services?
A: Local pages, keyword research, on page optimization, directory listings, Google Business Profile work, and tracking so you see calls and form fills.
Q: Do I need a new website for med spa SEO?
A: Not always. We review your site first and make smart updates to improve conversions. If the site is outdated, we can build a new one.
Q: How do you measure success for a med spa?
A: We track calls, form submissions, map and search visibility, traffic quality, and give you a real time dashboard with the numbers that matter.